Michael P McCauley, B Lee Artz, Deedee Halleck

Public Broadcasting and the Public Interest

• Gebundenes Buch

Produktbeschreibung

As federal funding wanes and support from corporations and wealthy patrons rises, public broadcasting's role as vox populi has come under threat. This volume examines public broadcasting's development, its present day operation, and its prospects for the future. Covering everything from globalization and the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, it provides a fresh and original look at a vital component of our mass media.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 336
• Erscheinungstermin: 31. Oktober 2002
• Englisch
• Abmessung: 241mm x 166mm x 26mm
• Gewicht: 608g
• ISBN-13: 9780765609908
• ISBN-10: 0765609908
• Artikelnr.: 21969772

Autorenporträt

DeeDee Halleck, Michael P. McCauley, B. Lee Artz, Paul E Peterson

Inhaltsangabe

I: Defining the Public Media Terrain
1: Introduction
2: Public Broadcasting
3: Brand New World?
4: The PBS Brand and the Merchandising of Public Service
5: The FCC and the Public Interest
6: Pacifica Radio's Crisis of Containment
II: Critical Dimensions
7: Introduction
8: The Public and Its Problems
9: Advertising on Public Television
10: Should One Size Fit All Audiences?
11: DBS and the Public Interest Opportunity in Satellite Television
12: Making Money and Serving the Public Interest
III: Global Perspectives
13: Introduction
14: The CBC and the Public Interest
15: Public Broadcasting, the Information Society, and the Internet
16: Between Globalization and Democratization
17: Canadians Connected and Unplugged
IV: Where Do We Go from Here: Civic Space, Cyber Market, Public Trust, or Grassroots Alternatives?
18: Introduction
19: Social Capital, Civic Space, and the Digital Revolution
20: Resisting the Market Model of the Information Highway
21: Public Television in the Digital Age
22: The Grassroots Radio Movement in the United States
23: Microradio