This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.
This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.
Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden. Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.
Inhaltsangabe
1. Introduction 2. Sustainable Business Embedded in History and Heritage 3. Values Based Service 4. Values-Based Service Experience 5. Values-Based Service Brands and Marketing Communication 6. Values-Based Service Leadership 7. Values-Based Sustainable Service Business
1. Introduction 2. Sustainable Business Embedded in History and Heritage 3. Values Based Service 4. Values-Based Service Experience 5. Values-Based Service Brands and Marketing Communication 6. Values-Based Service Leadership 7. Values-Based Sustainable Service Business
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