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A never-fading industry, in the UK and worldwide, fashion can hardly be fully explored. Every fashion choice we make has an inherent motive, pulling us in a particular direction. This is a thorough research and survey, conducted on the underlying motives for fashion involvement. You will learn more about how your self-esteem and social influence affect your fashion/shopping choices. Findings of this study are beneficial to students, marketers and consumer psychologists.

Produktbeschreibung
A never-fading industry, in the UK and worldwide, fashion can hardly be fully explored. Every fashion choice we make has an inherent motive, pulling us in a particular direction. This is a thorough research and survey, conducted on the underlying motives for fashion involvement. You will learn more about how your self-esteem and social influence affect your fashion/shopping choices. Findings of this study are beneficial to students, marketers and consumer psychologists.
Autorenporträt
Borislav Petrunov completed his B.A. at American University in Bulgaria and hisM.A. at Liverpool John Moores University