Baltzan Paige, Phillips Amy, Haag Stephen

Business Driven Technology with Premium Content Card

• Gebundenes Buch

Produktbeschreibung

Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs

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Produktdetails

• Verlag: McGraw Hill LLC
• Revised
• Seitenzahl: 1
• Erscheinungstermin: September 2008
• Englisch
• Abmessung: 29mm x 226mm x 286mm
• Gewicht: 1583g
• ISBN-13: 9780077313685
• ISBN-10: 0077313682
• Artikelnr.: 26424109

Autorenporträt

Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

Inhaltsangabe

Chapter 1 Business Driven Technology
Chapter 2 Identifying Competitive Advantages
Chapter 3 Strategic Initiatives for Implementing Competitive Advantages
Chapter 3 Measuring the Success of Strategic Initiatives
Chapter 4 Organizational Structures that Support Strategic Initiatives
Chapter 5 Valuing Organizational Information
Chapter 6 Storing Organizational Information - Databases
Chapter 7 Accessing Organizational Information - Data Warehouse
Chapter 8 Enabling the Organization - Decision Making
Chapter 9 Extending the Organization - Supply Chain Management
Chapter 10 Building a Customer-Centric Organization - Customer Relationship
Management
Chapter 11 Integrating the Organization from End-to-End - Enterprise
Resource Planning
Chapter 12 Creating Innovative Organizations
Chapter 13 E-Business
Chapter 14 Creating Collaborative Partnerships
Chapter 15 Integrating Wireless Technology in Business
Chapter 16 Building Software to Support an Agile Organization
Chapter 17 Outsourcing in the 21st Century
Chapter 18 Developing a 21st Century Organization
Business Plug-Ins
B1 Business Basics
B2 Business Process
B3 Hardware and Software
B4 Enterprise Architectures
B5 Networks, Telecommunications, and Wireless Computing
B6 Information Security
B7 Ethics
B8 Supply Chain Management
B9 Customer Relationship Management
B10 Enterprise Resource Planning
B11 E-Business Models
B12 Emerging Trends and Technology
B13 Strategic Outsourcing
B14 Systems Development
B15 Project Management
Technical Plug-Ins
T1 Personal Productivity Using IT (OLC only)
T2 Basic Skills Using Excel (OLC only)
T3 Problem Solving Using Excel (OLC only)
T4 Decision Making Using Excel (OLC only)
T5 Designing Database Applications (OLC only)
T6 Basic Skills Using Access (OLC only)
T7 Problem Solving Using Access (OLC only)
T8 Decision Making Using Access (OLC only)
T9 Designing Web Pages (OLC only)
T10 Creating Web Pages Using HTML (OLC only)
T11 Creating Web Pages Using Dreamweaver (OLC only)
T12 Creating Gantt Charts with Excel and Microsoft Project (OLC only)