"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens
Inhaltsangabe
Series Foreword vii Foreword ix Introduction: Data Is Everybody's Business 1 1 Data Monetization 9 2 Data Monetization Capabilities 25 3 Improving with Data 47 4 Wrapping with Data 67 5 Selling Information Solutions 91 6 Creating a Data Democracy 113 7 Data Monetization Strategy 129 8 Monetizing Your Data 147 Appendix: The Capability Assessment Worksheet 155 Acknowledgments 165 Notes 173 Index 185
Series Foreword vii Foreword ix Introduction: Data Is Everybody's Business 1 1 Data Monetization 9 2 Data Monetization Capabilities 25 3 Improving with Data 47 4 Wrapping with Data 67 5 Selling Information Solutions 91 6 Creating a Data Democracy 113 7 Data Monetization Strategy 129 8 Monetizing Your Data 147 Appendix: The Capability Assessment Worksheet 155 Acknowledgments 165 Notes 173 Index 185
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