This guide to writing interpretive exhibit labels is updated to include new voices, current scholarship and the unique issues the museum field is grappling with in the 21st century. This edition is more accessible and easier to use for all museum professionals, from label writers to museum directors to exhibit designers.
This guide to writing interpretive exhibit labels is updated to include new voices, current scholarship and the unique issues the museum field is grappling with in the 21st century. This edition is more accessible and easier to use for all museum professionals, from label writers to museum directors to exhibit designers.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Preface PART I: INTRODUCTION 1. Guidelines and Essentials PART II: OVERVIEW 2. Behind It All: The Big Idea 3. What Are Interpretive Labels? 4. Types of Labels in an Exhibition 5. The Importance of Captions 6. Label Systems Photo Figures for Part IIxx PART III: CONSIDERING THE AUDIENCE 7. Who Is The Audience? 8. Audience Segmentation 9. The Number of Words 10. Readability Issues 11. Multilingual Labels 12. The Labels Voice: Who's Talking to Me? Photo Figures for Part III PART IV: ENHANCING THE VISITOR EXPERIENCE 13. Improving Orientation 14. Being Visitor Friendly 15. Making Words and Images Work Together 16. Labels That Ask Questions 17. Labels for Interactive Exhibits 18. Digital Label Strategies Photo Figures for Part IV PART V: TASKS 19. Getting Started, and Getting Done 20. Prototyping 21. Typographic Considerations 22. Production Materials and Issues 23. Evaluation After Opening Photo Figures for Part V PART VI: VOICES FROM THE FIELD PART VII: CONCLUSIONS 24. What Research Tells Us About Visitors 25. Essentials Takeaway Acknowledgements Photo Figure Index Bibliography Index
Preface PART I: INTRODUCTION 1. Guidelines and Essentials PART II: OVERVIEW 2. Behind It All: The Big Idea 3. What Are Interpretive Labels? 4. Types of Labels in an Exhibition 5. The Importance of Captions 6. Label Systems Photo Figures for Part IIxx PART III: CONSIDERING THE AUDIENCE 7. Who Is The Audience? 8. Audience Segmentation 9. The Number of Words 10. Readability Issues 11. Multilingual Labels 12. The Labels Voice: Who's Talking to Me? Photo Figures for Part III PART IV: ENHANCING THE VISITOR EXPERIENCE 13. Improving Orientation 14. Being Visitor Friendly 15. Making Words and Images Work Together 16. Labels That Ask Questions 17. Labels for Interactive Exhibits 18. Digital Label Strategies Photo Figures for Part IV PART V: TASKS 19. Getting Started, and Getting Done 20. Prototyping 21. Typographic Considerations 22. Production Materials and Issues 23. Evaluation After Opening Photo Figures for Part V PART VI: VOICES FROM THE FIELD PART VII: CONCLUSIONS 24. What Research Tells Us About Visitors 25. Essentials Takeaway Acknowledgements Photo Figure Index Bibliography Index
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