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CSR di Indonesia umumnya banyak diartikan sebagai tindakan korporasi atau perusahaan besar untuk memberikan sumbangan (philanthropy) berupa materi seperti uang, peralatan atau hadiah lainnya kepada komunitas, organisasi atau individu di wilayah di mana mereka beroperasi. Hal ini sebenarnya hanyalah kulitnya CSR, maka isi buku ini diharapkan bisa menempatkan kerangka CSR di tempat yang sebenarnya. Jika strategi bisnis diterapkan dalam kaitannya dengan: pertama, kebijakan pemerintah dan keadaan ekonomi makro, kedua, strategi korporasi secara global dan ketiga, strategi bisnis manajemen mikro secara tepat maka keberhasilan CSR akan otomatis tercapai.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.