Benjamin Krischan Schulte

Staying the Consumption Course

Exploring the Individual Lock-in Process in Service Relationships

• Broschiertes Buch

Produktbeschreibung

Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.

Produktdetails

• Verlag: Springer Fachmedien Wiesbaden / Springer Gabler / Springer, Berlin
• Artikelnr. des Verlages: 978-3-658-08787-6
• 2015
• Seitenzahl: 248
• Erscheinungstermin: 20. Februar 2015
• Englisch
• Abmessung: 210mm x 148mm x 14mm
• Gewicht: 324g
• ISBN-13: 9783658087876
• ISBN-10: 3658087870
• Artikelnr.: 42052402

Autorenporträt

Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.

Inhaltsangabe

Theoretical Foundation: Path Dependence, Consumer Behavior and Service Relationship Research.-Model of the Consumer Lock-in Process.- Longitudinal Study with Service Consumers in a Higher Education Service.