Debates in Marketing Orientation - Bozkurt, Bilgehan
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This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

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Produktbeschreibung
This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.
Autorenporträt
Bilgehan Bozkurt is Assistant Professor of Marketing at Istanbul Arel University, Turkey. His research and professional background lies in branding, customer-oriented project management, business analysis, and software development.