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The time that you're going to spend on reading this book you will learn the secret recipe of putting your life and your career as a salesperson, business developer or a business owner on the fast track than you have ever learned in any single period of time in your whole life. Selling ain't hard when you know the tricks of playing the game smartly. The secret is your mind, it's the most precious asset. The quality of your thinking determines the quality of your career. When you learn to apply the equation of minimum effort with maximum results you will achieve such an extraordinary success. Most people think that lazy is the opposite of working hard, but that's not quite the truth. If all it takes is working hard, then the richest people in the world would be lumberjacks, farmers and carpenters. Being lazy has to do with your mind-set, with your choice of picking hard things over convenient things, with choosing to read a self-help book like this one instead of watching reality TV. You get paid based on your value not your time. The more knowledge you acquire from this book and apply it to practical purposes the greater will be the rewards and the more you will get payed. That will be through the magical three, what you need to (Be, Do and Know) to join the top 1% elite club.