Bruce McDuffee

The New Way to Market for Manufacturing: Innovation That Grows Your Business

• Broschiertes Buch

Produktdetails

• Verlag: Suzi K Edwards
• Seitenzahl: 168
• Erscheinungstermin: 4. März 2016
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 254g
• ISBN-13: 9780692645369
• ISBN-10: 0692645365
• Artikelnr.: 57168560

Autorenporträt

Bruce McDuffee has been on the ground in manufacturing marketing and sales for the past twenty years. He has been a field sales person, a global marketing director, and is now an independent consultant focusing on helping manufacturing organizations get their growth on with modern marketing strategy, tactics, tools, and teams. Bruce has been where you are now. He's had his share of ups and downs with the challenges of manufacturing marketing. He's been successful in converting the strong product culture to one of helping customers to be better. He is practiced at transforming the marketing function from a service center to sales and product into a valued and strategic contributor able to make a difference with audience engagement and proving contribution to revenue. Marketing for manufacturers is difficult, but it can be extremely rewarding. As founder and executive director of the Manufacturing Marketing Institute, he is striving to advance the practice of marketing throughout the manufacturing industry.