"Mistakes Authors Make" has been written primarily as a lead generation tool for the membership site Author101Online.com which is jointly owned by the coauthors of the book. The book will be featured prominently at all live Author 101 University events as well as at all other live events Bret Ridgway and Bryan Hane participate in. This usually is anywhere from 8-12 events per year. A Facebook page and Twitter account will be used for the book and it will be featured prominently on authors sites of all three coauthors. Information will, be released regarding the new book via all three coauthors…mehr
"Mistakes Authors Make" has been written primarily as a lead generation tool for the membership site Author101Online.com which is jointly owned by the coauthors of the book. The book will be featured prominently at all live Author 101 University events as well as at all other live events Bret Ridgway and Bryan Hane participate in. This usually is anywhere from 8-12 events per year. A Facebook page and Twitter account will be used for the book and it will be featured prominently on authors sites of all three coauthors. Information will, be released regarding the new book via all three coauthors individual social media platforms including Facebook, Twitter and LinkedIn. Website url: MistakesAuthorsMake.com ¿ Radio publicity will be utilized to make the title relevant to a wider audience.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Rick Frishman is Publisher at Morgan James Publishing in New York and founder of Planned Television Arts (now called Media Connect). He has been one of the leading book publicists in America for over 37 years. Rick works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins and Random House. Rick is the coauthor of sixteen books, including national bestsellers ¿Guerrilla Publicity¿, ¿Where¿s Your Wow¿, ¿Guerrilla Marketing for Writers¿, ¿The Expert Success Solution¿, and ¿250 Rules of Business. Bret Ridgway and Bryan Hane are co-founders of Speaker Fulfillment Services, a company that works behind the scenes with authors, speakers and information marketers. Bret is author of three previous books including ¿50 Biggest Mistakes Information Marketers Make¿ and ¿Biggest Website Mistakes Online Business Owners Make.¿ Bret and Bryan have worked for over 10 years with NY Times bestsellers such as Joel Comm and John Assaraf.
Inhaltsangabe
Section 1 -- Before You Write Mistake #1 Believing You Can't Write a Book Mistake #2 Writing a Book for the Wrong Reason Mistake #3 No Real Understanding of Your Target Market Mistake #4 Expecting Instant Success Mistake #5 No Understanding of the Various Publishing Models Mistake #6 Lack of Perception of Perceived Value in Information Marketing Mistake #7 Trying to do Too Many Products at the Same Time Section 2 -- The Business of Your Book Mistake #8 Overproducing on an Initial Book Launch to Lower Per Unit Cost Mistake #9 Not Understanding the Lifetime Value of a Reader Mistake #10 You Don t Know Your Numbers Mistake #11 Not Knowing How Bookstores Really Work Mistake #12 Trying to Wear Too Many Hats Mistake #13 Not Understanding the Differences Between a Distributor and a Wholesaler and a Fulfillment House Mistake #14 Not Using a Literary Agent When You Need One and Using One When You Don t Mistake #15 Not Understanding Your Rights Mistake #16 Failure to Register Your Copyright Mistake #17 Expecting Other People to Do It for You Mistake #18 No Commitment to Continual Learning Mistake #19 No Continuity Revenue Section 3 -- Writing Your Book Mistake #20 Writing a Crappy Book Mistake #21 Poor Book Title Mistake #22 Bad Cover Design Mistake #23 Writing a Book that is Not Easily Consumable Mistake #24 Poor Interior Layout Mistake #25 No Name Capture Mechanisms Built Into Your Book Mistake #26 No Branding Mistake #27 Doing an Ebook Only Mistake #28 Forgetting to Put Disclosures/Disclaimers in Your Book Section 4 -- Marketing Your Book Before It s Written Mistake #29 Failure to Develop a Book Proposal/Book Business Plan Mistake #30 No List Building Efforts in Advance of Book Publication Mistake #31 No On-going Communication with the Lists You're Building Mistake #32 No On-going Commitment to Marketing Mistake #33 Not Using Social Media Properly Mistake #34 Lack of a Press Kit Mistake #35 Lack of a Blog Mistake #36 Not Attending Live Events to Network Mistake #37 Not Owning Some Key Web Properties Mistake #38 No Understanding of How One Achieves Bestseller Status Mistake #39 You Can Write a Book but You Can t Write Sales Copy Section 5 -- Marketing Your Book After It s Written Mistake #40 Not Using Public Speaking to Build Your Platform Mistake #41 Becoming a Media Diva Mistake #42 Not Being Ready for the Big Stage Mistake #43 Underestimating the Power of Radio Mistake #44 Not Leveraging the Full Power of Amazon Mistake #45 Not Getting the Most Out of Book Signings Mistake #46 Incomplete Profile Pages in Your Distribution Channels Mistake #47 Underestimating the Value of Book Reviews Mistake #48 Not Capturing the Browsing Buyer Mistake #49 No Use of Video in Your Marketing Efforts Mistake #50 Afraid to Give Books Away
Section 1 -- Before You Write Mistake #1 Believing You Can't Write a Book Mistake #2 Writing a Book for the Wrong Reason Mistake #3 No Real Understanding of Your Target Market Mistake #4 Expecting Instant Success Mistake #5 No Understanding of the Various Publishing Models Mistake #6 Lack of Perception of Perceived Value in Information Marketing Mistake #7 Trying to do Too Many Products at the Same Time Section 2 -- The Business of Your Book Mistake #8 Overproducing on an Initial Book Launch to Lower Per Unit Cost Mistake #9 Not Understanding the Lifetime Value of a Reader Mistake #10 You Don t Know Your Numbers Mistake #11 Not Knowing How Bookstores Really Work Mistake #12 Trying to Wear Too Many Hats Mistake #13 Not Understanding the Differences Between a Distributor and a Wholesaler and a Fulfillment House Mistake #14 Not Using a Literary Agent When You Need One and Using One When You Don t Mistake #15 Not Understanding Your Rights Mistake #16 Failure to Register Your Copyright Mistake #17 Expecting Other People to Do It for You Mistake #18 No Commitment to Continual Learning Mistake #19 No Continuity Revenue Section 3 -- Writing Your Book Mistake #20 Writing a Crappy Book Mistake #21 Poor Book Title Mistake #22 Bad Cover Design Mistake #23 Writing a Book that is Not Easily Consumable Mistake #24 Poor Interior Layout Mistake #25 No Name Capture Mechanisms Built Into Your Book Mistake #26 No Branding Mistake #27 Doing an Ebook Only Mistake #28 Forgetting to Put Disclosures/Disclaimers in Your Book Section 4 -- Marketing Your Book Before It s Written Mistake #29 Failure to Develop a Book Proposal/Book Business Plan Mistake #30 No List Building Efforts in Advance of Book Publication Mistake #31 No On-going Communication with the Lists You're Building Mistake #32 No On-going Commitment to Marketing Mistake #33 Not Using Social Media Properly Mistake #34 Lack of a Press Kit Mistake #35 Lack of a Blog Mistake #36 Not Attending Live Events to Network Mistake #37 Not Owning Some Key Web Properties Mistake #38 No Understanding of How One Achieves Bestseller Status Mistake #39 You Can Write a Book but You Can t Write Sales Copy Section 5 -- Marketing Your Book After It s Written Mistake #40 Not Using Public Speaking to Build Your Platform Mistake #41 Becoming a Media Diva Mistake #42 Not Being Ready for the Big Stage Mistake #43 Underestimating the Power of Radio Mistake #44 Not Leveraging the Full Power of Amazon Mistake #45 Not Getting the Most Out of Book Signings Mistake #46 Incomplete Profile Pages in Your Distribution Channels Mistake #47 Underestimating the Value of Book Reviews Mistake #48 Not Capturing the Browsing Buyer Mistake #49 No Use of Video in Your Marketing Efforts Mistake #50 Afraid to Give Books Away
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