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Brad Parkes has been involved with membership organisations at the highest levels for a number of years, and has developed a number of tried and tested strategies and approaches which, when applied, will help any membership organisation to flourish. In this book you will find a wealth of knowledge and expertise presented in a lively and attractive way, using a threefold approach: The story of a young man, Billy, just starting out on his career, Billy's boss and mentor Alex and a cafe called Archie's. Case studies and real-life examples. Suggestions, hints and tips to apply in order to run a membership organisation successfully. In today's increasingly fragmented society, it is crucial that membership organisations of all sorts and sizes survive and thrive.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.