Not Buying It - Graff, Brett
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Most parents will do just about anything to secure happy lives and bright futures for their kids. Add in competition with other parents, and near-constant advertising pressure, that drive to give kids the best of everything can backfire, setting back the child and the household finances. Enough is enough. Brett Graff separates the truth about what kids really need from the fiction. By exposing how overspending can harm children by encouraging narcissism and unhealthy habits, Graff s wisdom and research proves how sound, rational decision-making about spending is far more beneficial than…mehr

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Produktbeschreibung
Most parents will do just about anything to secure happy lives and bright futures for their kids. Add in competition with other parents, and near-constant advertising pressure, that drive to give kids the best of everything can backfire, setting back the child and the household finances. Enough is enough. Brett Graff separates the truth about what kids really need from the fiction. By exposing how overspending can harm children by encouraging narcissism and unhealthy habits, Graff s wisdom and research proves how sound, rational decision-making about spending is far more beneficial than purchases made out of fear, pressure, and confusion. With her guidance, you ll confidently create the financial strategy that s best for your family, not the one pushed by marketers or practiced by your neighbors. Not Buying It is your blueprint for real financial freedom and the stability your children deserve. "
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Autorenporträt
Brett Graff, the “Home Economist,” is a former U.S. government economist and correspondent for Reuters who writes on the psychology of consumer spending. Her writing is published in the Miami Herald, Chicago Tribune, Kansas City Star, Detroit News, and has been featured in Glamour, Good Housekeeping, American Baby, Redbook, Maxim, Ladies’ Home Journal, First for Women, Cosmopolitan, Women’s Health, and the Los Angeles Times. She has also written for Forbes.com, Learnvest.com, the Nest, the Knot, and the Bump. Her television segment, “The Home Economist,” ran for four seasons on Nightly Business Report, and Brett has made appearances on CNN, CNBC, Headline News, France 2, and each of the Miami ABC, NBC, and CBS affiliates. Brett is a wife, a mother of two young girls and a recovering PTO officer, where she learned in the trenches that traditional economists are wrong in assuming people are rational shoppers—particularly if those people happen to be parents.