Brian Fugere, Chelsea Hardaway, Jon Warshawsky

Why Business People Speak Like Idiots: A Bullfighter's Guide

• Gebundenes Buch

Produktbeschreibung

An entertaining, witty, and eminently practical guide to cutting through the swamp of jargon-filled and often meaningless corporate-speak.

Produktdetails

• Verlag: Simon & Schuster
• Seitenzahl: 192
• Erscheinungstermin: März 2005
• Englisch
• Abmessung: 212mm x 148mm x 20mm
• Gewicht: 286g
• ISBN-13: 9780743269094
• ISBN-10: 0743269098
• Artikelnr.: 22454743

Autorenporträt

Brian Fugere, Chelsea Hardaway, and Jon Warshawsky

Inhaltsangabe

Contents
The Language of Business
Part One: The Obscurity Trap
* 1 The Fog of Business
* 2 The Smartest People Use the Dumbest Words
* 3 Size Matters, But Not How You Think
* 4 It Depends on What the Meaning of "Is" Is
Part Two: The Anonymity Trap
* 5 You've Been Templatized
* 6 The Power of Imperfection
* 7 Being Funny Is Serious Business
* 8 Pick Up the Damn Phone
Part Three: The Hard-Sell Trap
* 9 The Non-Sell Sell
* 10 Kick the Happy-Messenger Habit
* 11 Flop Penance
Part Four: The Tedium Trap
* 12 Sex, Drugs, and Rock 'n' Roll for Business People
* 13 Make Your Point by Making Theirs
* 14 An Actuary's Guide to Storytelling
* 15 The Substance of Style
Monday
Resources: A Bull Spotter's Guide