British Design Art Direction

Rewind

Forty Years of Design and Advertising. With introductory texts by Jeremy Bullmore, Alan Fletcher et al.
Mitarbeit:Fletcher, Alan; Bullmore, Jeremy

• Gebundenes Buch

Produktbeschreibung

Rewind charts the history of design and advertising over the last 40 years. Drawing on the extensive archives of the London-based organization, Design and Art Direction (D&AD) - one of the world's leading bodies representing the creative industries of design and advertising - it covers a broad range of design disciplines, including graphic design, TV, press and poster advertising, product design, new media and retail packaging.

A wide-ranging essay sets out the historical framework and describes the main developments in design and advertising since the 1960s. A selection of eclectic case studies illustrates key moments in design history. Different leading practitioners have each contributed texts to different decades from different angles, providing unique personal insights into the design and advertising of that era.

Produktdetails

• Verlag: Phaidon, Berlin
• Seitenzahl: 512
• Englisch
• Abmessung: 290mm x 250mm
• Gewicht: 3672g
• ISBN-13: 9780714842714
• ISBN-10: 0714842710
• Artikelnr.: 10942934

Autorenporträt

Jeremy Myerson is a writer and editor. He co-founded Design Week and is currently Co-Director of the Helen Hamlyn Research Centre at the Royal College of Art, London.

Graham Vickers is a freelance journalist and author. He contributes to Creative Review and regularly writes for a number of trade publications and his books include Style in Product Design and Key Moments in Architecture: The Evolution of the City.

Rezensionen

'A fascinating read for anyone interested in design, popular culture - or life - in the past three decades.' (Sunday Business Post, Ireland)

'Creative Review in style, War and Peace in bulk...If you don't get this for Christmas, you've haven't been good.' (MacUser)

'Let's face it, D&AD is the best art we have.' (Stephen Bayley, Independent)

'A great gift for the design fan in your life.' (Time Out)

'This handsome coffee-table book charts the history of design and advertising from the 1960s into the 21st century. Its pages feature 1,000 color and 300 black-and-white designs that run the gamut of disciplines - graphic design, television, press and poster advertising, product design, new media, and retail packaging.' (STEP Inside Design)

'Unlike most picture books on advertising, this one puts advertising in its place. In other words, it demonstrates the relationship between advertising and the real world. Illustrations compare advertising with editorial design, architecture and product design; it organizes material chronologically by decade, beginning with the '60s.' (Advertising Age)

'This hulking book is more attainable, just as fun, and still less heavy than the 40 years of D&AD [British Design & Art Direction] annuals that it surveys. Here's a chance to revel in design's impact on advertising - the unique world whose 'mythical reputation' the authors celebrate as 'simultaneously the province of the snake-oil salesman and the sophisticated social analyst'. (Dwell)