Provides a comprehensive introduction to wine tourism from a business, social science and policy perspective. This book includes information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives.
Provides a comprehensive introduction to wine tourism from a business, social science and policy perspective. This book includes information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives.
C. Michael Hall, Liz Sharples, Brock Cambourne, Niki Macionis
Inhaltsangabe
Wine tourism: an introduction The maturing wine tourism product: an international overview The development of wine tourism in France Meeting the winemaker: a case study of wine tourism product development in an emerging wine region Wine routes in South Africa Wine tourism and consumer behaviour Influences on cellar door sales and determinants of wine tourism success: results from Texas wineries Wine tourism in New Zealand Wine tourism in the United Kingdom Vasse Felix winery development Wine tourism as a component of destination marketing, promotion and regional development The development of a national wine tourism plan: wine tourism organizations and development in Australia The Northeast wine route: wine in Ontario, Canada and New York State Cycle trails and wine tourism in Europe The Napa Valley, California: a model of wine region development The future of wine tourism.
Wine tourism: an introduction The maturing wine tourism product: an international overview The development of wine tourism in France Meeting the winemaker: a case study of wine tourism product development in an emerging wine region Wine routes in South Africa Wine tourism and consumer behaviour Influences on cellar door sales and determinants of wine tourism success: results from Texas wineries Wine tourism in New Zealand Wine tourism in the United Kingdom Vasse Felix winery development Wine tourism as a component of destination marketing, promotion and regional development The development of a national wine tourism plan: wine tourism organizations and development in Australia The Northeast wine route: wine in Ontario, Canada and New York State Cycle trails and wine tourism in Europe The Napa Valley, California: a model of wine region development The future of wine tourism.
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