Andere Kunden interessierten sich auch für
![Die Wirkung von Produktplatzierungen durch Influencer auf Instagram. Eine empirische Untersuchung mit Hilfe von Partial Least Squares (PLS)]( "Die Wirkung von Produktplatzierungen durch Influencer auf Instagram. Eine empirische Untersuchung mit Hilfe von Partial Least Squares (PLS)")
Die Wirkung von Produktplatzierungen durch Influencer auf Instagram. Eine empirische Untersuchung mit Hilfe von Partial Least Squares (PLS)46,99 €![Microsoft¿s acquisition of Nokia. Will the gamble work?]( "Microsoft¿s acquisition of Nokia. Will the gamble work?")
Microsoft¿s acquisition of Nokia. Will the gamble work?18,95 €![Does the Merger-Related Legislation in the Nation of the M&A Target Company Affect the Probability of the Pre-Merger Deal Failure?]( "Does the Merger-Related Legislation in the Nation of the M&A Target Company Affect the Probability of the Pre-Merger Deal Failure?")
Does the Merger-Related Legislation in the Nation of the M&A Target Company Affect the Probability of the Pre-Merger Deal Failure?27,95 €![M&A as a mode of entry into the german market. The acquisition of Mannesmann by Vodafone]( "M&A as a mode of entry into the german market. The acquisition of Mannesmann by Vodafone")
M&A as a mode of entry into the german market. The acquisition of Mannesmann by Vodafone17,95 €![An examination of the nature of unsuccessful M&A as illustrated by the attempted BMW AG and Rover Ltd. acquisition]( "An examination of the nature of unsuccessful M&A as illustrated by the attempted BMW AG and Rover Ltd. acquisition")
An examination of the nature of unsuccessful M&A as illustrated by the attempted BMW AG and Rover Ltd. acquisition27,95 €![Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail¿s acquisition of PCC Rail in Poland]( "Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail¿s acquisition of PCC Rail in Poland")
Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail¿s acquisition of PCC Rail in Poland44,99 €![Proposed acquisition, business expansion and development in the world financial market]( "Proposed acquisition, business expansion and development in the world financial market")
Proposed acquisition, business expansion and development in the world financial market18,95 €
Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensführung, Management, Organisation, , Sprache: Deutsch, Abstract: On April 9th 2012 Facebook announced its acquisition of the application Instagram for nearly $1 billion including $300 million in cash and the rest in stock. The acquisition was finalized on September 6th with an offer of $736 million. In this case study we want to examine what the reasons of Facebook were to spend such an amount of resources and especially what the acquisition means for Facebook's long-term strategy.We are going to tackle this research question in the following way:1. We will introduce shortly the advertisement industry to the reader and explain what the typical common/shared strategies are for different parts of the industry (e.g. social network websites, radio, television, papers etc.) 2. Afterwards the strategy of Facebook before the acquisition will be elaborated so that a comparison can be made with the overall advertisingstrategy and how this made Facebook so popular.3. The acquisition event:3.1 First an analysis will be made of the reason behind the acquisition of Instagram (Facebook was going IPO in may or was the acquisition purely strategical for long-term ends, maybe both?)3.2 What was the reason behind the fast and high valued acquisition? The bidding was quite high, was this for strategical purposes? (Gaining Instagram faster might mean faster "innovation/integration.")4. Analysis of the possible changes in the strategy of Facebook after the acquisition and application of 5D and 7D analysis.5. Finally we will give a conclusion/evaluation about the event and make propositions of long-term strategic recommendations based on 5D and 7D analysis made in the previous section.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.