It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.
It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.
Gordon Willis is a cognitive psychologist in the Applied Research Program of the National Cancer Institute's Division of Cancer Control and Population Sciences.
Inhaltsangabe
* Chapter 1. Introduction: The Role of Cognitive Interviewing in Surveys * Chapter 2. Background: Theory and Disciplinary Orientation of the Cognitive Interview * Chapter 3. The Practice of Cognitive Interviewing * Chapter 4. Analysis Strategies for the Cognitive Interview * Chapter 5. Critical Issues in Analysis of Cognitive-Interviewing Results * Chapter 6. Writing the Cognitive-Interviewing Report * Chapter 7. Case-Study Examples of Analysis * Chapter 8. Summary and Conclusion
* Chapter 1. Introduction: The Role of Cognitive Interviewing in Surveys * Chapter 2. Background: Theory and Disciplinary Orientation of the Cognitive Interview * Chapter 3. The Practice of Cognitive Interviewing * Chapter 4. Analysis Strategies for the Cognitive Interview * Chapter 5. Critical Issues in Analysis of Cognitive-Interviewing Results * Chapter 6. Writing the Cognitive-Interviewing Report * Chapter 7. Case-Study Examples of Analysis * Chapter 8. Summary and Conclusion
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