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Frontmatter -- Preface -- Contents -- PART I. Foundations -- CHAPTER 1. Introduction and Overview -- CHAPTER 2. An Orthogonal Analysis of Variance for Preferential Choices -- Chapter 3. Spatial Constraints upon the Utility Matrix -- PART II: SCALAR PRODUCT MODELS -- Chapter 4. The Scalar Product Model with Known Stimulus Coordinates -- Chapter 5. The General Scalar Product Model -- PART III: DISTANCE MODELS -- Chapter 6. The Powered Distance Model with Known Stimulus Coordinates -- Chapter 7. The General Powered Distance Model -- PART IV: GENERALIZATIONS -- Chapter 8. Multidimensional Scaling of Choice -- Chapter 9. Other Observational Techniques for Obtaining a Utility Matrix -- Bibliography -- Author Index -- Subject Index