David Denver, Gordon Hands

Modern Constituency Electioneering

Local Campaigning in the 1992 General Election

• Gebundenes Buch

Produktbeschreibung

In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 354
• Erscheinungstermin: 24. April 1997
• Englisch
• Abmessung: 240mm x 161mm x 24mm
• Gewicht: 696g
• ISBN-13: 9780714647890
• ISBN-10: 0714647896
• Artikelnr.: 21495563

Autorenporträt

David Denver, Gordon Hands

Inhaltsangabe

EPOP Newsletter- "The book is a model of social science research and states
its conclusions modestly but persuasively...the definitive study on the
subject"
New Labour Organiser -"This is a very useful and intelligent review of a
surprising long neglected topic.....Such a book is especially welcome at a
time of great uncertainty over the fragmentation of mass media."
British Politics Group Newsletter - "...every scholar and every library
with a special interest in British political parties will want (this book)
on their shelves...This is an enourmously significant book for
understanding the links between political parties and elections in Britain.
Denver and Hands will be cited repeatedly in subsequent efforts to
understand those links."
Parliamentary Affairs - "This counter-intuitive finding presents a
challenge to many modernist assumptions about elections in the age of mass
media communications.