Marketing Public Transit - Bateson, J.; Day, George; Lewin, Gordon
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Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

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Produktbeschreibung
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
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Autorenporträt
CHRISTOPHER H. LOVELOCK is an Associate Professor at the Harvard Business School. GORDON LEWIN is Principal in the firm of Gordon Lewin and Associates, a consulting firm specializing in marketing and planning for the transportation community. GEORGE S. DAY is Professor of Marketing at the University of Toronto. eson /f John /i E.G.