Explores the hidden costs of the pink ribbon as an industry and analyzes the social impact on women living with breast cancer -- the stereotypes and the stigmas.
Explores the hidden costs of the pink ribbon as an industry and analyzes the social impact on women living with breast cancer -- the stereotypes and the stigmas.
Gayle A. Sulik MA, PhD is an independent social science researcher, writer, and health advocate affiliated with the University at Albany (SUNY). She was a 2008 Fellow of the National Endowment for the Humanities for her research on breast cancer culture.
Inhaltsangabe
Prologue Chapter 1: What Is Pink Ribbon Culture? Chapter 2: The Development of Pink Ribbon Culture I. The Breast Cancer Movement a. Medical Consumerism b. Aesthetics and Normalization c. Investment in a Women's Health Epidemic d. Solidarity, Fundraising, and Publicity II. Unintended Consequences Chapter 3: Mixed Metaphors: War, Gender, and the Mass Circulation of Cancer Culture I. The Masculine and Feminine Ethos of American Cancer Culture a. LIVESTRONG and the Masculine Ethos b. Gilda's Club and the Feminine Ethos II. Pink Femininity a. Pink Femininity in the PRC b. The She-ro Chapter 4: Consuming Pink: Mass Media and the Conscientious Consumer I. The Special Role of Women's Magazines II. The Breast Cancer Audience III. Branding and the Niche Market of the Socially Aware IV. Warriors in Pink V. The Breast Cancer Brand a. Fear and the Pink Menace b. Hope and Faith in Breast Cancer Awareness c. Goodness, Fundraising, and the Pink Lifestyle VI. Komen's New Logo Chapter 5: Consuming Medicine, Selling Survivorship I. The Breast Cancer Industry II. Disease Classification III. Medical Technology a. The Benefits of Mammography b. The Risks of Mammography c. Cost/Benefit Analysis d. Screening Programs and the Makers of the Machines IV. Big Pharma V. Industry Ties to Advocacy Chapter 6: Optimism, Selfishness, and Guilt I. Ruby's Story II. "Becoming" a Breast Cancer Survivor: Learning the Rules III. Feeling Rule 1: Optimism a. Incorporation of the She-ro b. Rejecting the She-ro IV. Feeling Rule 2: Selfishness a. She-roic Selfishnes (i.e., Rational Coping Strategy) b. Selfishness as Confessional V. Feeling Rule 3: Guilt a. The Inadequate She-ro b. Embodied Social Stigma c. Family Disruption Chapter 7: The Balancing Act I. Taking Care of Myself II. The Balancing Act a. Setting Boundaries b. Accepting Help c. Asking for Help III. Balancing the Sisterhood IV. Final Thoughts Chapter 8: Shades of Pink I. The Limiting Nature of Words II. Narrating One's Illness a. Realism and Transcendent Subversion b. The Picture Outside the Frame c. The Terrible Stories Chapter 9: Re-Thinking Pink Ribbon Culture I. "Not Just Ribbons" II. "Think Before You Pink"
Prologue Chapter 1: What Is Pink Ribbon Culture? Chapter 2: The Development of Pink Ribbon Culture I. The Breast Cancer Movement a. Medical Consumerism b. Aesthetics and Normalization c. Investment in a Women's Health Epidemic d. Solidarity, Fundraising, and Publicity II. Unintended Consequences Chapter 3: Mixed Metaphors: War, Gender, and the Mass Circulation of Cancer Culture I. The Masculine and Feminine Ethos of American Cancer Culture a. LIVESTRONG and the Masculine Ethos b. Gilda's Club and the Feminine Ethos II. Pink Femininity a. Pink Femininity in the PRC b. The She-ro Chapter 4: Consuming Pink: Mass Media and the Conscientious Consumer I. The Special Role of Women's Magazines II. The Breast Cancer Audience III. Branding and the Niche Market of the Socially Aware IV. Warriors in Pink V. The Breast Cancer Brand a. Fear and the Pink Menace b. Hope and Faith in Breast Cancer Awareness c. Goodness, Fundraising, and the Pink Lifestyle VI. Komen's New Logo Chapter 5: Consuming Medicine, Selling Survivorship I. The Breast Cancer Industry II. Disease Classification III. Medical Technology a. The Benefits of Mammography b. The Risks of Mammography c. Cost/Benefit Analysis d. Screening Programs and the Makers of the Machines IV. Big Pharma V. Industry Ties to Advocacy Chapter 6: Optimism, Selfishness, and Guilt I. Ruby's Story II. "Becoming" a Breast Cancer Survivor: Learning the Rules III. Feeling Rule 1: Optimism a. Incorporation of the She-ro b. Rejecting the She-ro IV. Feeling Rule 2: Selfishness a. She-roic Selfishnes (i.e., Rational Coping Strategy) b. Selfishness as Confessional V. Feeling Rule 3: Guilt a. The Inadequate She-ro b. Embodied Social Stigma c. Family Disruption Chapter 7: The Balancing Act I. Taking Care of Myself II. The Balancing Act a. Setting Boundaries b. Accepting Help c. Asking for Help III. Balancing the Sisterhood IV. Final Thoughts Chapter 8: Shades of Pink I. The Limiting Nature of Words II. Narrating One's Illness a. Realism and Transcendent Subversion b. The Picture Outside the Frame c. The Terrible Stories Chapter 9: Re-Thinking Pink Ribbon Culture I. "Not Just Ribbons" II. "Think Before You Pink"
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