Most Businesses Fail in the First 5 Minutes: It Just Takes Them 3 to 5 Years to Realize It - Mendocha, John Paul; Bautista, Gabe
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Most businesses fail in the first 5 minutes. Provocative? YES. How is that possible? You as an entrepreneur are caught up in the euphoria of ideas, starting out with a bright, shiny object, your baby gem that will be wildly successful. Unfortunately, upwards of 90% of all failures can be traced to a simple fact--they fail at Positioning, which inevitably leads to total failure. However, failure is not a foregone conclusion. Position to Win is a process that changes the odds drastically, moving you to a defensible position. Position to Win is strategic; it applies to person, idea, concept,…mehr

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Produktbeschreibung
Most businesses fail in the first 5 minutes. Provocative? YES. How is that possible? You as an entrepreneur are caught up in the euphoria of ideas, starting out with a bright, shiny object, your baby gem that will be wildly successful. Unfortunately, upwards of 90% of all failures can be traced to a simple fact--they fail at Positioning, which inevitably leads to total failure. However, failure is not a foregone conclusion. Position to Win is a process that changes the odds drastically, moving you to a defensible position. Position to Win is strategic; it applies to person, idea, concept, product, service, and market. This is the first Ace in a system of seven Aces. It is the cornerstone of all success. It will open your eyes to the possible and turn it into the probable. Winning equals achievement. You CAN deal yourself a winning hand and become more than you are today. It all starts with Positioning yourself as a Winner!
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Autorenporträt
Deal Maker, Turnaround Specialist, Sales Improviser, Hired Gun...Serial Entrepreneur with 46 years experience; a consultant for 37 years.John is a professional speaker with 797 weekly training episodes (and counting), AKA Dr. SpeedSelling(TM). He can ferret out hidden reasons for declining sales profits within minutes. Instead of going to college, John went to Las Vegas and became a professional gambler in the School of Hard Knocks. Which, of course, didn't prepare him for anything in the corporate world, but at the same time, it prepared him for anything. John went on to work in High Tech which allowed him to do something that no one in his family lineage had done--become a millionaire. He got a job at Mercury Computer Systems, right now worth between eight hundred million and one billion US dollars. When he started selling their products, he told everyone they were doing four million, which was a stretch. In 1989, John Paul put Mercury on the INC 500 in position number eighteen! John's results are reality tested, market-proven.After leaving the corporate world, John went on to become a trusted long term advisor to clients, helping them realize greater sales, greater profits, and increased wealth. He speaks to clients with candor that is rare in the consulting world; exploring their opportunities reducing their weaknesses, and helping them vanquish their competitors.Originally from Bogotá, Colombia, Gabe grew up surrounded by the violence of the cartels and the ensuing civil war that has torn Colombia for decades. He moved to the United States in his adolescence. Music was his first love, which led him to become a classically trained composer. He still writes and plays the piano daily. How could music have prepared him for business? Turns out very well, in fact!Gabe's first client was the music school where he was teaching. He began his first pivot out of music, helping the school with systems, hiring, training, integrating technology, teaching and more. He left that job and started working with marketing agencies, eventually getting hired as a third party to work with difficult digital advertising accounts. Later Gabe went out on his own, and companies hired him to devise their digital growth strategy and structure the implementation of Google advertising, Facebook advertising, social media and all things digital. He started to be able to use not only his digital expertise but found myself fixing sales process problems, system problems, and logistics. That's when he started working with John Paul Mendocha, first as a coaching client, being mentored by John Paul, and finally partnering doing business turnarounds. Gabe is an immigrant who went from selling cleaning services with his mother door-to-door to being a sought out consultant in the Internet social media space, monikered by John Paul Mendocha as "The Facebook Fracker," and now co-author of Most Businesses Fail in the First 5 Minutes, It Just Takes Them 3 to 5 Years to Realize It.