Gary van Zyl

The Logical Logo: The 7-Step Process for Achieving Repeatable Logo Design Success (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Is there a step-by-step process for designing a logo, and if so, what is it? I am sure you will agree that there are many opinions and views on the principles and processes that make for great logo design and brand creation, and in our unregulated graphic design industry there is no 'official' process that all designers are prescribed to follow. There is, however, general agreement on what the typical 'logo design process' should include. In my experience, I have found that following a systematic and logical creative process, when designing a brand, ensures more consistent and repeatable success.

In this book, The Logical Logo, I systematically guide you through the 7 steps I have created, as well as provide you with practical tools for you to apply immediately to your next logo design brief. You will find that following these 7 steps will empower and equip you, as the designer, to create beautiful brands that are consistent with the highest levels of industry standards, and exceed your client's expectations.

'The Logical Logo', with the 7 'how to' steps, includes:

• An overview of the current challenge facing Graphic Designers.
• The importance of 'Method' vs 'Mystery'.
• All 7 steps unpacked in detail with examples, sketches, case studies, and diagrams.
• Original planning sketches and the resulting final logos for actual clients.
• Client questionnaire template example to guide your client briefings.
• Logo presentation structure and guidelines.
• General tips, tricks, and insights throughout.

With The Logical Logo, you will have a handbook to guide you through creating brands that are strategically grounded, creatively inspired, and meticulously crafted.

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Produktdetails

• Verlag: Gary van Zyl
• Erscheinungstermin: 12. Mai 2024
• Englisch
• ISBN-13: 9798224175864
• Artikelnr.: 70616139

Autorenporträt

Gary is a Senior Graphic Designer and Art Director with a successful career spanning 24 years. He qualified with his National Diploma in Graphic Design in 1998 and has since worked in leading design agencies and on national, as well as international, brands. Since 2014, Gary has been running his own Design Agency called Design Capital and is highly regarded by his peers and clients for his design expertise in the context of modern business.