Consumers - Arnould, Eric; Price, Linda L.; Zinkhan, George M.
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An analysis of how and why consumers purchase and consume the way they do, outlining both the individual and social factors that influence these processes. This second edition features a rearranged order of contents; ethical dilemma boxes; and many new chapter-opening vignettes.

Produktbeschreibung
An analysis of how and why consumers purchase and consume the way they do, outlining both the individual and social factors that influence these processes. This second edition features a rearranged order of contents; ethical dilemma boxes; and many new chapter-opening vignettes.