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?The rules are ... there are no rules.? ? Aristotle Onassis An entrepreneur has to make a conscious decision to play or be played. It is the idea of consciously choosing to win or lose that nurtures the spirit of entrepreneurialism and heartens an unrelenting appetite for success. Winning is simply a matter of wanting to! Uncover the underlying constructs that work to create meaning in the world: ? reinvent the way you perceive fear; ? approach winning as a matter of perspective; ? know that you are in the business of selling to humans. This book is a step-by-step guide to building a brand, generating value around that brand and exchanging that value for money. The power to invent ideas is the essence of the The Game, Entrepreneur