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Marketing is a challenge for really small businesses. There are not enough hours in the day for the typical microbusiness operator to tackle a complex marketing environment. Microbusiness owners also have limited financial resources. Marketing expertise is also often lacking. This book is a roadmap for microbusinesses to market with no time, no money and no expertise. Key marketing themes are identified that provide direction for microbusinesses to improve their marketing operations. This book is designed as a guide to improve microbusiness marketing results.
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