Validating customer loyalty model using structural equation modeling
Gerald Mahuro
Broschiertes Buch

Validating customer loyalty model using structural equation modeling

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How often does someone patronize a company specifically because of its over-the-top-service? You can probably think of a few examples, such as the traveller who makes a point of returning to a hotel that has a particularly attentive staff. The answer could be you probably can't come up with many.To meet customers' expectations, the company representatives should anticipate and head off the need for follow-up calls, address the emotional distress incurred during the interactions, minimize the need for customers to switch service channels, listen to and learn from disgruntled customers and focus...