Timothy M. Devinney is Professor of Strategy at the University of Technology, Sydney. He is a fellow of the Academy of International Business, a recipient of an Alexander von Humboldt Research Award, a Rockefeller Foundation Bellagio Fellow, an International Fellow of the Advanced Institute of Management (UK), and Distinguished Member (Fellow) of the Australian and New Zealand Academy of Management. He has published six books and more than eighty articles in leading academic journals.
List of figures
List of tables
Preface
1. The appeal and reality of ethical consumerism
2. Social consumerism in the context of corporate responsibility
3. Are we what we choose? Or is what we choose what we are?
4. Ethical consumers or social consumers? Measurement and reality
5. Rationalization and justification of social (non) consumption
6. The ethical consumer, politics and everyday life
7. Tastes, truths and strategies
Appendix
Index
References
Notes.
