Gracie L Lawson-Borders

Media Organizations and Convergence

Case Studies of Media Convergence Pioneers

• Broschiertes Buch

Produktbeschreibung

This vol. explores media convergence and examines technology's impact on media companies and on journalistic, business & economic practices that have been adjusted to meet the changes. For students in media mgmt, mass comm, mass media, etc.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 228
• Erscheinungstermin: 3. November 2005
• Englisch
• Abmessung: 218mm x 148mm x 12mm
• Gewicht: 308g
• ISBN-13: 9780805851984
• ISBN-10: 0805851984
• Artikelnr.: 22172504

Autorenporträt

Gracie L. Lawson-Borders

Inhaltsangabe

Contents: Preface. Part I: Media Organizations and Convergence.
Introduction: The Many Faces of Convergence. Traditional Media and Business
Practices. Theoretical Implications. Part II: Convergence in Action.
Tribune Company: A Convergence Pioneer Since the 1900s. Media General: A
Temple to Convergence--The News Center in Tampa, Florida. Belo Corporation:
Market Dominance in Dallas. Part III: Conclusion. Social Capital:
Implications for Convergence. The Future of Convergence.