Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.
Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.
Gregg L. Witt is a renowned youth marketing strategist and generational expert, working with brands including Procter & Gamble, Qualcomm and The Walt Disney Company, to develop innovative strategies that connect with Gen Z. He was named a "Top 5 Youth Marketer to Follow" by Inc. Magazine in 2016. Derek E. Baird is a youth digital strategist and educational technologist, working with leading youth brands and non-profits around the world. He has led digital youth initiatives for high profile media brands including Yahoo!, Facebook, and The Walt Disney Company, where he received the Disney Inventor Award.
Inhaltsangabe
Chapter 00: Introduction: are you tuned in to Gen Z?; Chapter 01: A true story of finding youth culture relevance; Chapter 02: Gen Z: a sociological perspective; Chapter 03: The five foundational truths of youth marketing; Chapter 04: Aligning with youth culture in an era of individuality; Chapter 05: Reveal insights and fuel ideation with Gen Z; Chapter 06: The youth culture engagement playbook; Chapter 07: Social strategies and tactical considerations; Chapter 08: Content strategies and tactical considerations; Chapter 09: Building community with Gen Z; Chapter 10: A primer on social and influence media valuation; Chapter 11: Conclusion: tune in to the frequency of Gen Z; Chapter 12: Epilogue: stories from the youth marketing trenches; Chapter 13: Glossary;
Chapter 00: Introduction: are you tuned in to Gen Z?; Chapter 01: A true story of finding youth culture relevance; Chapter 02: Gen Z: a sociological perspective; Chapter 03: The five foundational truths of youth marketing; Chapter 04: Aligning with youth culture in an era of individuality; Chapter 05: Reveal insights and fuel ideation with Gen Z; Chapter 06: The youth culture engagement playbook; Chapter 07: Social strategies and tactical considerations; Chapter 08: Content strategies and tactical considerations; Chapter 09: Building community with Gen Z; Chapter 10: A primer on social and influence media valuation; Chapter 11: Conclusion: tune in to the frequency of Gen Z; Chapter 12: Epilogue: stories from the youth marketing trenches; Chapter 13: Glossary;
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