Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.
Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Gregg L. Witt is a renowned youth marketing strategist, proven brand builder, and a generational expert. His unique ability to help brands tune into youth culture, stay ahead of trends, and build credibility is what drives value for his clients. Since 2000, Gregg L. Witt has helped global corporations including Autodesk Education, The College Board, Glaceau Vitamin Water, Procter & Gamble, Qualcomm and Walt Disney World, develop innovative strategies that successfully connect with tweens, teens and young adults. He was recently named a "Top 5 youth marketer to follow" by Inc. Magazine, awarded "Best Speaker" at the 2017 Marketing to Gen Z Conference, and is a frequent consumer trends analyst for national and international publications.
Inhaltsangabe
Chapter 00: Introduction: are you tuned in to Gen Z?; Chapter 01: A true story of finding youth culture relevance; Chapter 02: Gen Z: a sociological perspective; Chapter 03: The five foundational truths of youth marketing; Chapter 04: Aligning with youth culture in an era of individuality; Chapter 05: Reveal insights and fuel ideation with Gen Z; Chapter 06: The youth culture engagement playbook; Chapter 07: Social strategies and tactical considerations; Chapter 08: Content strategies and tactical considerations; Chapter 09: Building community with Gen Z; Chapter 10: A primer on social and influence media valuation; Chapter 11: Conclusion: tune in to the frequency of Gen Z; Chapter 12: Epilogue: stories from the youth marketing trenches; Chapter 13: Glossary;
Chapter 00: Introduction: are you tuned in to Gen Z?; Chapter 01: A true story of finding youth culture relevance; Chapter 02: Gen Z: a sociological perspective; Chapter 03: The five foundational truths of youth marketing; Chapter 04: Aligning with youth culture in an era of individuality; Chapter 05: Reveal insights and fuel ideation with Gen Z; Chapter 06: The youth culture engagement playbook; Chapter 07: Social strategies and tactical considerations; Chapter 08: Content strategies and tactical considerations; Chapter 09: Building community with Gen Z; Chapter 10: A primer on social and influence media valuation; Chapter 11: Conclusion: tune in to the frequency of Gen Z; Chapter 12: Epilogue: stories from the youth marketing trenches; Chapter 13: Glossary;
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