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A guide to marketing to ethnic communities in various countries and cultures. It recognises the importance that individual ethnic groups and their institutions can have for marketing, hence the focus is on the ethnic group and the challenges and opportunities that ethnic groups represent.

Produktbeschreibung
A guide to marketing to ethnic communities in various countries and cultures. It recognises the importance that individual ethnic groups and their institutions can have for marketing, hence the focus is on the ethnic group and the challenges and opportunities that ethnic groups represent.
Autorenporträt
Guilherme Pires, University of Newcastle in Australia
John Stanton, University of Newcastle in Australia