"Sales are not about you; they're about the other person" are words my mom told me that still echo in my heart as I write these lines. She said this to me while we were having breakfast on the first Saturday of January, with those green eyes that reflect the experience of a salesperson since childhood, but with her silver hair and her beautiful smile, it's impossible to ignore her. I am 42 years old, and until a month ago, I resisted anything related to sales. I listed many reasons to stay away from this reality, convincing myself that they were a distraction from pursuing "more important" ideas that need to be chased with the life we have. Now I know that this rejection of sales has a deep root, mainly because of a misconception. In my mind, I had a poorly drawn cartoon of the reality of sales. So, for example, I didn't realize that the fear of rejection is unfounded. Because of this fear, one can weave all sorts of illogical and irrational webs that end up preventing involvement in the matter. The veil falls when you gain wisdom. Sometimes it's just a matter of time to gain maturity, but usually, it's acquired when you look in the right places with the right attitude. For example, today I can tell you my thesis, that the word "sales" is a modern term for pacts or covenants, which are the foundation of relationships, and therefore of human civilization. In every decision, every word, every gesture, we present ourselves to the world: our ideas, our emotions, even ourselves, and in a way, we are proposing a pact. It doesn't matter which term you choose to describe it: sales, communication, human connection. Everything converges in this essential act of presenting ourselves to the world, and offering what we are, and what we understand as truth to others. When I finished my last book, I thought I had closed an important chapter in my life. I had explored topics from investments, happiness, time management, life in the Spirit, and personal evangelism. I thought my literary contribution was complete, and that at least on my part, there was nothing more to write. In recent years, the Holy Spirit has been guiding me through unexpected paths for me: from Christian stewardship, working in Tepehuan communities in Durango, to cross-cultural missions from Mexico to other countries around the world. None of this crossed my mind a few years ago. On the way, I discovered the ideas of "business as mission" and found myself reflecting on the priesthood of Melchizedek and its implications for our daily lives. The purpose of this work is simple: to present the reality of sales to every disciple of Christ Jesus, any member of His Church, wherever they are in the world. If this work has reached you, I will assume that you might be under pressure, perhaps even in the midst of desperation. Maybe you've tried multiple ideas and explored various solutions, only to find yourself back where you started. I am aware that it's a fascinating discipline where there's a vast amount of literature and too many opinions to pay attention to, all promising fantastic results. Out of respect for this, I will try to be direct and avoid unnecessary detours. However, I must also ask for your patience. As Warren Buffett said: "No matter how great your talent or effort, some things just take time. You can't have a baby in one month by getting nine women pregnant." I think there are many things you'll read here that might seem new to you, but they're not. I've been very careful to prioritize practical clarity over novelty.
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