Jason C. K. Tham, Tharon Howard, Gustav Verhulsdonck

UX Writing (eBook, ePUB)

Designing User-Centered Content

• Format: ePub

Produktbeschreibung

This flexible textbook provides an integrated approach to User Experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for user experience.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 266
• Erscheinungstermin: 2. Oktober 2023
• Englisch
• ISBN-13: 9781000963496
• Artikelnr.: 68481436

Autorenporträt

Jason C. K. Tham is an Associate Professor of Technical Communication and Rhetoric at Texas Tech University, USA.

Tharon Howard is a Professor of English at Clemson University, USA.

Gustav Verhulsdonck is an Associate Professor of Business Information Systems at Central Michigan University, USA.

Inhaltsangabe

Part 1: Perspectives 1. Introduction to UX Writing 2. The UX Writing Process 3. Building a UX Writer Outlook Part 2: Processes 4. Empathizing with and Assessing User Needs 5. Defining Problems and Opportunities 6. Ideating and Prototyping Content 7. Testing, Managing, and Deploying Content 8. Tracking and Measuring Success Part 3: Practices 9. Popular UX Writing Genres and Tasks 10. The UX Writing Portfolio 11. Using Generative AI and Automating Your Content 12. AI Recipes for UX Writing

Rezensionen

"If you have a background in writing, this is the book you need to add the UX theory and techniques, as well as the specific types of writing UX writers do. You'll enjoy the many examples, snapshots of UX writers on the job, and the practical exercises."

Janice (Ginny) Redish, author of Letting Go of the Words - Writing Web Content that Works.

"This book is a must read. The authors articulate through robust professional spotlights, examples, and research the underlying principles and essential phases of the content design process and offer readers actionable guidance for engaging in UX writing work and for building a UX writing portfolio."

Rebekka Andersen, University of California Davis, USA.

"This book is a necessary part of the future of the field. It is complete and comprehensive without being overwhelming. Each chapter is a sensible approach to learning. The organization of each chapter is presented in this way by design, perhaps, as its own lesson in UX writing."

Tracy Bridgeford, University of Nebraska Omaha, USA.