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Denis McQuail's Major Work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes will provide access to the key debates within the field and all the main lines of research that have emerged. Denis McQuail's credentials as editor are impeccable - McQuail's Mass Communication is a central text now into its 5th edition, translated, used and respected globally.

Produktbeschreibung
Denis McQuail's Major Work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes will provide access to the key debates within the field and all the main lines of research that have emerged. Denis McQuail's credentials as editor are impeccable - McQuail's Mass Communication is a central text now into its 5th edition, translated, used and respected globally.
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