Understanding Corporate Communications - Oltarzhevskyi, Dmytro; Zagorulko, Yevgen
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  • Broschiertes Buch

With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. It is suited to undergraduate and introductory executive education courses in corporate communications.

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Produktbeschreibung
With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. It is suited to undergraduate and introductory executive education courses in corporate communications.
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Autorenporträt
Dmytro Oltarzhevskyi is a Professor in the Department of Advertising and Public Relations in the Educational and Scientific Institute of Journalism at Taras Shevchenko National University of Kyiv, Ukraine. Yevgen Zagorulko is a strategic communications management consultant in Kyiv, Ukraine and member of the Chartered Institute of Public Relations, UK.