Cross-Cultural Design (CCD) Learning Model - Lee, Dong Yeong
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a. Introduction to the problem b. Contextual understanding of Cross-Cultural Design c. Defining the model for Cross-Cultural Design (Sample) ..discuss a general contribution to new knowledge by exploring the key characteristics of CCD, which are: 1) Cross-cultural understanding - understanding the cultural context for designers and the design concepts derived from an in-depth understanding of cultural differences. 2) Originality - enriched creative outputs from cross cultural practice. An ability to think creatively and design whilst retaining unique and novel ideas. 3) Practicality - new…mehr

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Produktbeschreibung
a. Introduction to the problem b. Contextual understanding of Cross-Cultural Design c. Defining the model for Cross-Cultural Design (Sample) ..discuss a general contribution to new knowledge by exploring the key characteristics of CCD, which are: 1) Cross-cultural understanding - understanding the cultural context for designers and the design concepts derived from an in-depth understanding of cultural differences. 2) Originality - enriched creative outputs from cross cultural practice. An ability to think creatively and design whilst retaining unique and novel ideas. 3) Practicality - new design ideas from mixing cultural codes/needs. Creation of usable design for everyday life through combined cultures. 4) Universal design - consolidated cultural needs to achieve Universal design ideas, when appropriate. Universally understandable design with minimised cultural errors and misunderstanding. 5) Cultural identity - celebrating cultural specificity to promote core identities, when appropriate. Cultural identity is also defined through culturally distinctive design, which plays an important role in structuring the CCD reflection tool and template by providing a set of criteria.
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Autorenporträt
Dr Dong Yeong Lee is currently a professor at Hanyang University, Seoul in the Department of Applied Art Education and he is a core research member at Prospecting and Innovation Studio, Goldsmiths University of London. Dong Yeong has awarded BA(hons) Exhibition Design at Buckinghamshire University, both MA and PhD in Design at Goldsmiths.