Loose-Leaf for Business Communication - Locker, Kitty O; Mackiewicz, Jo; Aune, Jeanine Elise; Kienzler, Donna S
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"We have worked hard to update Business Communication from its 12th edition to its 13th. We have added new content that instructors have asked for, such as examples of business plans and sales proposals and elaborated discussion of social media use for business. We've updated content, particularly in relation to communication during the COVID-19 pandemic. We have painstakingly cut repetitious content, streamlining each section within each chapter so that it makes its point clearly and efficiently. We have also reorganized, regrouping like with like, so that students can more readily find the…mehr

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Produktbeschreibung
"We have worked hard to update Business Communication from its 12th edition to its 13th. We have added new content that instructors have asked for, such as examples of business plans and sales proposals and elaborated discussion of social media use for business. We've updated content, particularly in relation to communication during the COVID-19 pandemic. We have painstakingly cut repetitious content, streamlining each section within each chapter so that it makes its point clearly and efficiently. We have also reorganized, regrouping like with like, so that students can more readily find the content they need. We've also used singular they, them, and their as generic third-person pronouns when the pronoun referent is indefinite (for example, everyone) and when a person's gender is unknown, in accordance with APA style. And we've simplified the page layout, eliminating unnecessary design elements, such as horizontal lines before and after bulleted lists. In short, we have overhauled the textbook to create a modernized and elegant 13th edition"--
Autorenporträt
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003), The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 1994-95, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABC's Journal of Business Communication. She received ABC's Outstanding Researcher Award in 1992 and ABC's Meada Gibbs Outstanding Teacher Award in 1998.