David Hands / Robert Jerrard

Design Management

Exploring Fieldwork and Applications
Herausgeber: Jerrard, Robert; Hands, David

• Broschiertes Buch

Produktbeschreibung

Demystifying the design development and management process, this outstanding volume includes a series of international case studies, and expertly shows how to research design operations and strategies in organizations.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 218
• Erscheinungstermin: 11. September 2007
• Englisch
• Abmessung: 232mm x 159mm x 12mm
• Gewicht: 386g
• ISBN-13: 9780415393348
• ISBN-10: 0415393345
• Artikelnr.: 22494510

Autorenporträt

Robert Jerrard is Research Professor in Design and Director of the Research Centre for Design and the Creative Industries at the Institute of Art and Design, University of Central England Dr David Hands is Award Leader for the MA Design Management course, within the Faculty of Arts, Media and Design, Staffordshire University. His areas of expertise include: design policy analysis and implementing technology transfer systems through design. He has recently completed doctoral research into embedding 'crime resistant' thinking and tools into the briefing process for both product and spatial designers.

Inhaltsangabe

1. Design and the Organization 2.Design Management, Urban Regeneration and
the Organization of Culture 3. The Italian Furniture Industry and the
Kartell Case Study 4. The Long-Term Impacts of Investment in Design: The
Non-Economic Effects of Subsidised Design Programmes in the UK 5.
Researching Risk in Design 6. Design for the Strategic Re-Positioning of a
Sub Supplier 7. Adopting a User-Centred Approach to Designing Against Crime
8. Customer Experience-Based Brand Strategy at the Lenovo Group: Exploring
the Potential for Lenovo in the UK PC Market