David K Tse, Kineta Hung

Dynamic Growth of Chinese Firms in the Global Market

Challenges, Strategies and Implications

• Gebundenes Buch

Produktbeschreibung

Explores China's multinationals, their development, increasing global footprints and future, in the socio-economic contexts of China and the wider world.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 236
• Erscheinungstermin: 13. Februar 2020
• Englisch
• Abmessung: 231mm x 170mm x 15mm
• Gewicht: 454g
• ISBN-13: 9781107060128
• ISBN-10: 1107060125
• Artikelnr.: 57825426

Autorenporträt

David K. Tse is Stelux Professor and Chair Professor of International Marketing and Director of Contemporary Marketing Centre at the University of Hong Kong. He is known for his research in international marketing, marketing in China and international business. He also consults for a wide range of companies in China, Hong Kong and Canada.

Inhaltsangabe

1. Introduction
2. China's Economic Rise and Global Footprints of Chinese Firms
3. Globalisation of Chinese Firms Using Existing Paradigms
4. Globalisation of Chinese Firms Using New Paradigms
5. Challenges and Failures
6. Product Images and Market Acceptance of Chinese-Made Products
7. Corporate Social Responsibility
8. Managing National Image
9. China's Technological Competence, Trade Relations and Economic Co-operations
10. Holistic Conclusion through a Futuristic Lens.