David Leishman

Consumer Nationalism and Barr¿s Irn-Bru in Scotland

• Broschiertes Buch

Produktbeschreibung

This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

Produktdetails

• Consumption and Public Life
• Verlag: Palgrave Macmillan / Springer International Publishing / Springer, Berlin
• Artikelnr. des Verlages: 978-3-030-53384-7
• 1st ed. 2020
• Seitenzahl: 280
• Erscheinungstermin: 3. Oktober 2021
• Englisch
• Abmessung: 210mm x 148mm x 16mm
• Gewicht: 366g
• ISBN-13: 9783030533847
• ISBN-10: 3030533840
• Artikelnr.: 62534755

Autorenporträt

David Leishman is Senior Lecturer in Applied English at Grenoble Alpes University, France.

Inhaltsangabe

1. Introduction.- 2. The Power of Origins.- 3. From Girders: Discourses of National Strength.- 4. Consumer Nationalism in Popular and Material Culture.- 5. Scotland's Other: Defining Oppositional Identities.- 6. Conclusion