David Millan Planelles

Strategic Luxury Management

Value Creation and Creativity for Competitive Advantage

• Broschiertes Buch

Produktbeschreibung

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

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Produktdetails

• Mastering Luxury Management
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 248
• Erscheinungstermin: 23. November 2021
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 410g
• ISBN-13: 9780367858377
• ISBN-10: 0367858371
• Artikelnr.: 62271559

Autorenporträt

David Millán Planelles is Adjunct Professor of Strategy at IE Business School, Spain, and Adjunct Professor at the International University of Monaco. He creates teaching materials for the strategy of luxury and creativity-driven firms and was awarded the European Foundation of Management Development (EFMD) best case of the year in 2017.

Inhaltsangabe

Part 1: The Concept of Luxury 1. The Concept of Luxury: Past, Present and
Future Part 2: Principles of Luxury Value Creation: The Essence of Luxury
2. The Need for a Managerial Approach: Luxury and Strategy 3. The Essence
of Luxury: Unveiling the Luxury Value Creation Process Part 3: Principles
of Creativity-Driven Industries: The Nature of Luxury 4. The Luxury Firm
and the Role of Creativity 5. Luxury as a Creative Industry: The Creative
Value System Part 4: Principles of Luxury Competition: The Means of Luxury
6. Principles of Business Level Rivalry: The Means of the Luxury Firm 7.
Principles of Corporate Level Rivalry: Diversification and the Conglomerate
Power 8. The Future of Luxury