The Panda and the Prince - Somerville Mitchell, David
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With the world rightly obsessed with life threatening challenges to the environment, this is a timely and important book. A vivid and highly personalised account, involving fascinating personalities, showing how a strategic plan was developed and implemented in confidence and the whole world gradually "converted" to the cause of the environment, with Climate Change now on everyone's lips. Brought in as a professional 'outsider', specialising in Perception Management, the 'Panda Diplomat' played a leading role in changing the face and the direction of the whole environmental movement, working…mehr

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Produktbeschreibung
With the world rightly obsessed with life threatening challenges to the environment, this is a timely and important book. A vivid and highly personalised account, involving fascinating personalities, showing how a strategic plan was developed and implemented in confidence and the whole world gradually "converted" to the cause of the environment, with Climate Change now on everyone's lips. Brought in as a professional 'outsider', specialising in Perception Management, the 'Panda Diplomat' played a leading role in changing the face and the direction of the whole environmental movement, working closely with HRH Prince Philip to win over Governments and business leaders around the world. Extraordinary adventures with extraordinary results, many of them revealed here for the first time....