This book focuses on corporate social responsibility (CSR) in small and medium-sized enterprises (SMEs) operating in the Czech Republic. Theoretical part provides an overview on CSR including definition of CSR, history and development of CSR in the Czech Republic, Europe, and in other parts of the World, characteristics of CSR in SMEs, levels and dimensions of CSR, CSR initiatives, and essentials of measurement and reporting on CSR. This part also summarizes recent global, European and Czech surveys on CSR. Practical part was motivated by the ambition to extend the present research outcomes on CSR through the author's own survey exclusively oriented on SMEs operating in the Czech Republic. Author's own research explores specifics of internal and external dimensions of CSR in SMEs operating in the Czech Republic and presents interesting and valuable conclusions. The paper concludes that CSR in SMEs operating in the Czech Republic has been well rooted, nevertheless it lacks strategic dimension. The practical part also provides a general guide to responsible business (introduction of engagement concept, how to implement CSR in Czech SMEs).
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.