Corporate Caffeine: Boosting B2b Growth Through Sales and Marketing Alignment - Coffey, Dacia
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Our busy world is killing the art of communication-and in the B2B world, it's even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that can't be translated into business impact. The gap between buyer, seller, and marketer has become the business world's Bermuda triangle of lost opportunities, lost profits, and lost growth. And now, in a post-COVID world, business relationships and communication…mehr

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Produktbeschreibung
Our busy world is killing the art of communication-and in the B2B world, it's even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that can't be translated into business impact. The gap between buyer, seller, and marketer has become the business world's Bermuda triangle of lost opportunities, lost profits, and lost growth. And now, in a post-COVID world, business relationships and communication will never be the same. This complex world requires a return to simple, yet profound fundamentals of human communication. It's time for a new map to navigate marketing and sales in a complicated and noisy world. That map has arrived.
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Autorenporträt
A leading authority on accelerating revenue growth, Dacia Coffey is a Fractional Chief Marketing Officer, and the CEO of The Marketing Blender, an award-winning marketing agency. She has led over 100 organizational transformations by helping businesses nail the right message and align sales and marketing efforts to eliminate waste in the business development process. She is a member of the Forbes Agency Council, a Forbes contributor, and was also named an American Advertising Federation Shooting Star. Drawing from her experience as a top-tier sales professional, copywriter and three-time business owner, Dacia's high energy style and surprising insights deliver motivation and actionable tips to catalyze change and growth. In addition to her client work, she is the host of the Corporate Caffeine podcast, and writes and speaks on how people can use their work and words to unleash their potential and change the world. Dacia lives in Fort Worth, TX with her husband and their four boys. She's a yogi, a runner, and geeks out over great conversation, new experiences, and the endless miracle of God's world. 123021: A leading authority on accelerating revenue growth, Dacia Coffey is a Fractional Chief Marketing Officer, and the CEO of The Marketing Blender, an award-winning marketing agency. She has led over 100 organizational transformations by helping businesses nail the right message and align sales and marketing efforts to eliminate waste in the business development process. She is a member of the Forbes Agency Council, a Forbes contributor, and was also named an American Advertising Federation Shooting Star. Drawing from her experience as a top-tier sales professional, copywriter and three-time business owner, Dacia's high energy style and surprising insights deliver motivation and actionable tips to catalyze change and growth. In addition to her client work, she is the host of the Corporate Caffeine podcast, and writes and speaks on how people can use their work and words to unleash their potential and change the world. Dacia lives in Fort Worth, TX with her husband and their four boys. She's a yogi, a runner, and geeks out over great conversation, new experiences, and the endless miracle of God's world.