Through ten stories of struggles and successes in social sector organizations, Design Thinking for the Greater Good shows how collaborative creativity can shake up even the most entrenched bureaucraciesâ and provide a practical roadmap for readers to implement these tools. This book will help today's leaders in their pursuit of creative solutions.
Through ten stories of struggles and successes in social sector organizations, Design Thinking for the Greater Good shows how collaborative creativity can shake up even the most entrenched bureaucraciesâ and provide a practical roadmap for readers to implement these tools. This book will help today's leaders in their pursuit of creative solutions.
Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press. Randy Salzman is a journalist and former communications professor. His work has been published in over one hundred magazines, journals, and newspapers, from the Wall Street Journal and the New York Times to Mother Jones, Bicycling, and Style. Daisy Azer is an an entrepreneur, principal at Waterbrand Consulting Inc., and adjunct lecturer of design thinking at the Darden Graduate School of Business. Her career spans roles in business development and training and development in the financial industry, education, and technology.
Inhaltsangabe
Acknowledgments I. Why Design Thinking? 1. Catalyzing a Conversation for Change 2. How Do We Get There from Here? A Tale of Two Managers II. The Stories 3. Igniting Creative Confidence at US Health and Human Services 4. Including New Voices at The Kingwood Trust 5. Scaling Design Thinking at Monash Medical Centre 6. Turning Debate into Dialogue at the US Food and Drug Administration 7. Fostering Community Conversations in Iveragh, Ireland 8. Connecting and Disconnecting the Pieces at United Cerebral Palsy 9. The Power of Local at the Community Transportation Association of America 10. Bridging Technology and the Human Experience at the Transportation Security Administration 11. Making Innovation Safe at MasAgro 12. Integrating Design and Strategy at Children s Health System of Texas III. Moving into Action: Bringing Design Thinking to Your Organization 13. The Four-Question Methodology in Action: Laying the Foundation 14. The Four-Question Methodology in Action: Ideas to Experiments 15. Building Organizational Capabilities Notes Index
Acknowledgments I. Why Design Thinking? 1. Catalyzing a Conversation for Change 2. How Do We Get There from Here? A Tale of Two Managers II. The Stories 3. Igniting Creative Confidence at US Health and Human Services 4. Including New Voices at The Kingwood Trust 5. Scaling Design Thinking at Monash Medical Centre 6. Turning Debate into Dialogue at the US Food and Drug Administration 7. Fostering Community Conversations in Iveragh, Ireland 8. Connecting and Disconnecting the Pieces at United Cerebral Palsy 9. The Power of Local at the Community Transportation Association of America 10. Bridging Technology and the Human Experience at the Transportation Security Administration 11. Making Innovation Safe at MasAgro 12. Integrating Design and Strategy at Children s Health System of Texas III. Moving into Action: Bringing Design Thinking to Your Organization 13. The Four-Question Methodology in Action: Laying the Foundation 14. The Four-Question Methodology in Action: Ideas to Experiments 15. Building Organizational Capabilities Notes Index
Rezensionen
This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good. Toni Ungaretti, Johns Hopkins School of Education
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