Advertisements as Semiotic Communicative Acts - El-Kalla, Dalia
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The book describes print advertisements as semiotic communicative acts and offers an analytical framework for understanding how print advertisements become meaningful by using semiotic approaches.A thorough analysis of selected advertisements is carried out by using a socio-pragmatic study includes Bell's standards of textuality, Van Leeuwen's dimensions of semiotics, Austin and Searle's speech act theory and Grice's co-operative principles.

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Produktbeschreibung
The book describes print advertisements as semiotic communicative acts and offers an analytical framework for understanding how print advertisements become meaningful by using semiotic approaches.A thorough analysis of selected advertisements is carried out by using a socio-pragmatic study includes Bell's standards of textuality, Van Leeuwen's dimensions of semiotics, Austin and Searle's speech act theory and Grice's co-operative principles.
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Autorenporträt
Dr. Dalia Said Mohamed El-Kalla is a lecturer in linguistics at Suez University in Egypt. Her research interests include Semiotics, Multi-modality, Pragmatics and Semantics.