Ruth Dowson, Bernadette Albert, Dan Lomax

Event Planning and Management: Principles, Planning and Practice

• Gebundenes Buch

Produktbeschreibung

Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 360
• Erscheinungstermin: 27. Dezember 2022
• Englisch
• Abmessung: 244mm x 170mm x 29mm
• Gewicht: 776g
• ISBN-13: 9781398607125
• ISBN-10: 1398607126
• Artikelnr.: 63938584

Autorenporträt

Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.

Inhaltsangabe

Section
01: Events
the changing environment 1; Section
02: The event planning model; Section
03: Research, concept development and feasibility screening; Section
04: Developing your events programme and content; Section
05: Venue selection and site planning essentials; Section
06: Production and operational logistics; Section
07: Staffing and human resources in events; Section
08: Drawing in the crowds
marketing events; Section
09: Finance, budgeting and procurement in events; Section
10: A practical guide to managing an event on the day; Section
11: Measuring event success
evaluation insights; Section
12: Events
the future