Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events. Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.
Inhaltsangabe
Section 01: Events the changing environment 1; Section 02: The event planning model; Section 03: Research, concept development and feasibility screening; Section 04: Developing your events programme and content; Section 05: Venue selection and site planning essentials; Section 06: Production and operational logistics; Section 07: Staffing and human resources in events; Section 08: Drawing in the crowds marketing events; Section 09: Finance, budgeting and procurement in events; Section 10: A practical guide to managing an event on the day; Section 11: Measuring event success evaluation insights; Section 12: Events the future
Section 01: Events the changing environment 1; Section 02: The event planning model; Section 03: Research, concept development and feasibility screening; Section 04: Developing your events programme and content; Section 05: Venue selection and site planning essentials; Section 06: Production and operational logistics; Section 07: Staffing and human resources in events; Section 08: Drawing in the crowds marketing events; Section 09: Finance, budgeting and procurement in events; Section 10: A practical guide to managing an event on the day; Section 11: Measuring event success evaluation insights; Section 12: Events the future
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