Introduction 1 I The First Generation
the 1980s 11 1 The Long Road to the First Cellular Systems 13 2 The First Cellular Systems: Japan
Europe
and The United States 35 3 Competing in the Early Cellular Markets 65 II The Second Generation
the 1990s 95 4 New Technologies
Standards
Customers
and Markets in the World of 2G 97 5 Cellular Systems in the World of 2G: Britain
The United States
Continental Europe
China
and India 121 6 Competing in 2G Cellular Markets 151 III The Third Generation
the 2000s 175 7 New Technologies
Standards
Customers
and Markets in the World of 3G 177 8 Emergent Digital Markets: New Zealand
Japan
South Korea
the Asia-Pacific Region
Israel
Brazil
and Mexico 205 9 Competing in 3G Cellular Markets 235 IV The Fourth Generation
the 2010s 263 10 New Standards
Operating Systems
Devices
and Markets in the World of 4G 265 11 Cellular Systems in Africa 283 12 Competing in 4G Cellular Markets 313 Conclusions 339 Notes 347 Index 379